Wicked Campers’ problems could be the start of a crackdown on backpacker car rental companies nationwide
Wicked Campers is back in the news after claims in the national media that the majority of its Queensland fleet has been withdrawn over safety concerns. Wicked owner John Webb has refuted the claims, stating only around 50 of the company’s Queensland-registered vehicles have been voluntarily removed from service with 611 still on the road.
The facts of the case are still emerging, but there’s a sense in which Wicked has become a victim of its own success, its brilliant marketing winning it the attention of the mainstream media and, with it, the inevitable scrutiny of the transport authorities.
The latest allegations follow an expose by Channel Nine’s A Current Affair in October slamming the company’s safety record and a state-wide audit following random compliance checks on Wicked vehicles in Cairns.
All the more reason for the company to make certain its vehicles meet the required safety standards – a fact it seems to have grasped with the announcement that it will be introducing 500 upgraded vehicles over the next year to phase out all pre-2004 campervans.
The wider question is what this means for the rest of the industry – and the rest of the country. Wicked is in the news again this week, and is apparently taking steps to address the concerns of the transport authorities in Queensland.
But will other states now follow suit? Or will the authorities turn their attention to other campervan suppliers in the backpacking sector? And what will they find if they do?
No doubt Wicked’s competitors will be rubbing their hands with glee at the company’s latest difficulties, but they might find themselves under the spotlight sooner rather than later.
As for Wicked, John Webb has a habit of turning bad publicity to his advantage. I wouldn’t be surprised if he looks upon the weekend’s coverage as an opportunity to do the same again.
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