Tourism NZ teams up with MTV to target young Aussies

Tourism New Zealand has teamed up with MTV to launch an on-air and online initiative aimed at 16-24 year old Australians.   

Thumbrella’s sister site Mumbrella reports the “MTV’s Guide to New Zealand” campaign centres around Kiwi-born musicians including rapper Scribe, punk-rockers the Mint Chicks and Liam Finn, son of Crowded House’s Neil Finn.

Have your say