TA releases youth sector profile

Tourism Australia has realeased a profile on the youth sector including ways to communicate with the segment and its travel behaviour.  

The document, which will soon be published on the Tourism Australia website, defines the youth segment as: “males and females, aged between 18 and 30 years” and is also commonly referred to as Generation Y, ‘Milennials’ and the ‘Dot.Com Generation.’

To download the analysis, click here.

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