YATEC Diary – 1st session

The first session of the Young Australia Tourism Export Council’s (YATEC) National Development Program took place last week, with participants introduced to the roles of ATEC, Tourism Australia and State Tourism Offices (STOs).   Read more »


Survival of the FIT-test: travel agents can thrive in the age of the time-poor traveller

In this guest posting, TNS Director, Travel & Leisure, Carolyn Childs explains how travel agents can not only survive, but thrive, if they evolve their business models to meet the needs of the modern traveller. Read more »


How Vivid Sydney helped Sydneysiders reconnect with their city

In this guest posting, TNS Director, Travel & Leisure, Carolyn Childs explains how the Vivid Sydney campaign has helped Sydneysiders reconnect with their city.

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User reviews trump official ratings for young travellers in search of fun

The debate over the relatives merits of consumer ratings versus accreditation-based systems for ranking tourism product was reignited last week at the New Zealand Backpacker Industry Conference.   Read more »


Golden Backpacks boss: ‘Integrity of the awards is paramount’

Following recent allegations of foul play in the Golden Backpack Awards, the event’s Director and Thumbrella Editor Martin Lane explains the process his team go through to ensure every vote is valid.   Read more »

thumbrellajobs

Talent management the key to success in the world post-GFR

In this guest posting, C&M Travel Recruitment Director Melissa Schembri considers the importance of talent management as the global economy emerges from recession.

With tentative signs of economic recovery, we can all be a little more positive about the immediate and longer term outlook.   Read more »


Have your say…Hey, hey this is Queensland

Tourism Queensland launched a new TV ad campaign last week directed at domestic tourists.

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Generation “y bother?”

News that the Australian Tourism Export Council (ATEC) is running an eight-week program to mentor young tourism employees will be welcomed by their bosses but mourned by Facebook, whose traffic will no doubt plummet as a result.   Read more »


Memo to airlines: making your customers feel guilty won’t save the world

Okay, here’s a confession. In the course of my work, I get to travel – a lot. Most of it is via that sworn enemy of the environment, the aeroplane, and yet I have never bought a single carbon credit in all the years I have been polluting the skies.   Read more »


Ben’s PR blunders are the gift that keeps on giving

News that Best job in the world winner Ben Southall is to get four helpers has prompted a string of comments about whether he should have won the competition in the first place.   Read more »


Price cutting is a game where no-one wins

In this guest posting, TNS Director, Travel & Leisure, Carolyn Childs considers how the use of price as a blunt instrument is undermining the industry.

In February, TNS asked a representative sample of 1,000 Australians what would persuade them to take more domestic holidays. The two most frequently selected responses (52 per cent and 50 per cent respectively) were cheaper accommodation and cheaper airfares.   Read more »


No wonder Tourism Australia can’t fill the top job

Morale at Tourism Australia must be rock bottom after the latest blast from Gold Coast Tourism bosses Paul Donovan and Martin Winter.   Read more »


The power of the asterisk

Why the shift to transparent pricing is a short term challenge but a long term opportunity  

Reflecting on the timing of the ACCC’s decision to enforce transparent pricing on the travel industry, a famous Dickens quote came to mind: ‘it was the best of times; it was the worst of times’.   Read more »


Safe bunks will save your back pocket

The award - On 26 June 2009, the Supreme Court of NSW awarded $853,396 to compensate a child for brain damage, medical expenses and future loss of earnings caused by falling from the top bunk of a bunk bed in a private home. The decision was reported as Thomas v Shaw [2009] NSWSC 510.     Read more »


On time departures are nothing to be proud of

There’s a whole industry around the punctuality of airlines. Type the words “on time departures” into Google and a host of websites appear, ranking airlines according to their ability to do what they’re supposed to do – leave on time, arrive safely at the other end and not lose your bag on the way. Read more »


Airlines aren’t the only ones who should charge a fat tax

There’s been a huge fuss recently about US airlines making obese passengers buy a second ticket or upgrade to business class if they can’t fit into an economy seat. Read more »


Airline PR is still Virgin territory

If the PR battle between Virgin Atlantic and British Airways was a boxing match, they would have stopped it years ago. Read more »


BA chiefs’ pay offer is a publicity stunt

Interesting to see British Airways bosses Willie Walsh and Keith Williams won’t be paying themselves in July. Read more »


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