BASE online strategy sees results

BASE’s new online strategy appears to have paid off with the hostel network reporting a 96 per cent increase in online bookings in the last 6 months.  

The new website www.stayatbase.com was launched in December of last year and Base Director of Marketing Tom Clark attributes the success to the user-friendliness of the site with ability to search by date or by room type.

Click here to read Backpacker Trade News’ latest interview with Recreational Tourism Group CEO Nick Thomas.

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